Wikipedia defines the blog as a regularly updated website or webpage, typically one run by an individual or small group that is written in an informal or conversational style.
Someone creates a blog not to get fame or publicity but to create a media to share his or her opinion, stories and thoughts with the world. In addition, blogging is also used for sharing knowledge and educational purposes. However, these days, using content writing for marketing is just too mainstream.
Why Content Marketing?
According to experts, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Lately, more and more internet users are using ad blockers, hence making digital marketing difficult. That is where the content marketing comes into play. Even the old strategies such as using billboards for marketing and advertising is a short-term concept while content marketing is a long-term concept. A billboard might work well for a month or two eventually it will fade. However, a good content will keep growing and will attract more users than a billboard. A good content also lasts long.
There is still a problem; if you do not have a good content then this is not a good marketing. Alternatively, you have a good content but you do not have viewership, which is also of no point. This means you need both, good content and good viewership.
What to do then?
There are several reasons, even thousands (if you ask different bloggers), for not having good content and viewership. On the other hand, there are many solutions for the same.
Let us discuss the eight major reasons:
1. Be mobile-friendly: In the past few years, the number of mobile users has increased significantly. Additionally, people prefer using their smartphones rather than laptops or computers. Hence, it is advisable to make the blogs and content mobile-friendly.
2. Create user-engaging content: Having a content is necessary for good marketing. To create an eye-catching content use:
· Short paragraphs
· Multiple Headings
· Readability
· Sustaining interest
· And a good introduction
3. Check your content’s SEO quality: SEO, a tool that can give you a heads up if used correctly. How to use it, just keep these points in mind while writing your next article:
· No grammatical mistakes
· NO spelling mistakes
· No extreme repetition of keywords
· Slightest amount of plagiarism
4. Optimize for your keywords: Search engines still run largely on keywords. Choosing the best ones will help with ranking your blog in a well-targeted way.
You can hone in on that target with Google’s keyword tool, which shows keyword volume, related words, and relevance. These targeted keywords must show up in:
· Title tags.
· Meta descriptions.
Not only will these keywords help with your rankings, but they may also help you tap into users’ emotions. Certain keywords, especially in headlines, can cause emotional triggers that make it more likely for a user to click on a particular page.
5. Image optimization: Using images improves your content and SEO ranking by a significant score but remember the first point, be mobile friendly.
6. Use Meta tags: These are brief paragraphs (about 150 words) that show up on search engines’ result pages. Though not related to SEO, they can make all the difference in whether a potential visitor clicks through to your blog because they advertise its content with eye-catching keywords and inviting descriptions. This is important because click-through rates have been proven to indirectly influence rankings.
7. Include Interlinks: Use external links, give users an opportunity to explore the internet. Be sure not to use the same hyperlink multiple times.
8. Encourage comments and subscriptions: Comments and subscriptions create a portal for interaction between the blogger and the readers. End your article with a request or invitation to comment or subscribe. Provide prominent buttons for subscription via email.
Sure, optimizing content through these eight steps will boost your rankings, visibility, and traffic. Nevertheless, high-quality content will also position you as an authority in your space and enliven visitor interactions. Those interactions foster community and strengthen customer relationships.
Keep blogging and Keep your blog in sight