Precocious Thinker: Content

Showing posts with label Content. Show all posts

FUNDRAISING: No Make-Up Day on 25 April

Scene Setup: Hostel of an engineering student.

Characters (pen name):

Bhujbal, the passionate writer

Sukhilal, the social worker

Champak, the lover

Manshuiya, the introvert

Bhujbal, Sukhilal, champak and Manshuiya are sitting in Manshuiya’s room.

Do you remember the tagline of brands like Airtel (Express Yourself), Adidas (Nothing is Impossible), and Amway (We are Listening)? Did you ever give a thought about the taglines? What is their purpose? Well, some of you must have given a thought about the taglines and some would know their purpose too. Those who do not, there is no need to overthink it because I am here to tell you. The act of creating these taglines is called Copywriting. These taglines are used to attract customers and thus, increase marketing productivity.

In this world, digital marketing prevails and content marketing lags behind, this is what most of the amateur writers think. However, a professional writer knows that people are using adblockers that results in lagging behind of digital marketing and supercharges content marketing. As we just observed that just one factor could result in lagging behind and in the world where competition is touching the high sky, lagging is not an option.

Similar scenario happens in the world of Construction, where just one mistake will cause you to fall behind by a mile. That is why Construction Companies use content marketing to supercharge themselves and stay a step ahead but “ghostly net” of competition exists here too.

Marketing of services is a lot different from marketing products. In marketing of products, one needs to provide details of product in a creative and attractive way while in marketing of services, one has to convince the customer that they will not be disappointed with the services provided by company. A product can be common for many people but the services required by the each person can be different. Additionally, when it comes to marketing Engineering Services, it becomes even more difficult.

“In marketing, hybrid marketing is future”

~Precociousthinker

As everyone knows, at present, Facebook is the biggest social media network and for content marketing, it is like the “Gold on Borax.” However, if not used wisely it can ruin your whole marketing strategy. Every company has a Facebook page not only due to its popularity but for marketing purpose and to connect with their customers. Again, if the page is not optimised and utilised properly, company’s whole content and marketing strategy can go in vain.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

“If the content is a product, then social media is raw material”

~Precocious Thinker

A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain keywords (specific business-related terms which internet users might use in order to search for services or products) aimed towards improving a website's SEO.

Lately, more and more internet users are using ad blockers, hence making digital marketing difficult. That is where the content marketing comes into play. Here is the list of few companies that are leading world of content marketing.

A persona (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. In literary analysis, any narrative voice that speaks in the first person and appears to define a particular character is often referred to as a persona. It is contrasted with a third-person narrative voice, generally taken to be more objective and impersonal. Let's understand the same with an example, shall we?

In the previous article, I wrote about what is bullying? Its types and how it affects our lives. In this era of digital revolution, the worst type of bullying which affects our lives badly is Cyberbullying. "Cyberbullying" is when a child, preteen or teen is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child, preteen or teen using the Internet, interactive and digital technologies or mobile phones.

“Words are all I have to express my story and myself”

– Precocious thinker

Bullying is using superior strength or influence to intimidate (someone). Bullies always use their superior strength and their aggressive behaviour to force their mates to do what they want. Bullying can be from calling inappropriate words to teasing to pushing to hitting to embarrassing in public.

Goods and Services Tax (GST) is a proposed system of indirect taxation in India merging most of the existing taxes into a single system of taxation. The Constitution Amendment Bill for Goods and Services Tax (GST) has been approved by The President of India post its passage in the Parliament (Rajya Sabha on 3 August 2016 and Lok Sabha on 8 August 2016) and ratification by more than 50 percent of state legislatures.

Stephen Hawking

“Cosmic Genius”

“The man who reshaped cosmology”

“He was more than just about his science publications”

“His dying muscles failed to slow down an extraordinary brain”

You might have heard of New York helicopter rides and the breathtaking view they let you see from high up in the sky. In India, however, helicopter rides are a luxury restricted to the rich and the VVIPs. But not anymore!

In the past month, WhatsApp rolled out an update, which included a new feature similar to snapchat – WhatsApp stories. But they also removed the option of single line “status”. Regarding this WhatsApp got hugely criticised on social networks.

WhatsApp has recently gotten a suspiciously high number of positive reviews in the Google Play Store. This follows recent updates to the app that many have attributed to similar features offered by Snapchat, as well as the growth of rival apps like Telegram.

Every human on the planet has a desire, everyone wishes to be something or someone. “If I were a” is a simple line yet it has a different meaning for every person. But even after having different meanings it has one common purpose if I were “this” I could do “that”.

Demonetization, a word we have been hearing for the last one month, a word when heard causes a number of questions to pops-up in our mind. What is demonetization? Why is it necessary? Most importantly why was this step taken?

Demonetization is the act of stripping a currency unit of its status as legal tender. Counterpart of demonetization is Remonetisation where a form of payment is restored as legal tender.

Expectations, a simple word or a feeling which sometimes strengthens a relationship or damages it. In most of the cases, it does the latter or even worse like collateral damage!

The main culprit which creates an obstruction in the path of a selfless relationship. All we do, believe in, seek, ask for is "Expectations". All the things we do for others is not driven by the feeling of good deeds, but the selfish act of ours. What we do for others is more of a liability which one has to pay back some day (what we think as). Of course with an added amount to the principal sum. Yes, it’s like a bank deposit, that we do and wait for it to add some extra bucks in our deposit (depending upon the weight of favour), and to return whenever asked for.