“If the content is a product, then social media is raw material”
~Precocious Thinker
Years ago, no one would have thought that manufacturing companies would use social media, especially Facebook, for marketing. Yet today, use of Facebook by manufacturing companies for marketing is not limited to a small scale but at a very large scale. Now, about the manufacturing companies – how they can use the Facebook for marketing? The biggest challenge for the manufacturing companies after their final product is ready is marketing. Now, the same can be simplified using social media especially Facebook.
Let us talk about Facebook first. According to the recent statistics released by Facebook, there are over 1.94 billion active users on Facebook Worldwide (for March 2017). Thus, making Facebook the biggest social media platform for marketing.
As a manufacturer, here is how you can use the Facebook for marketing:
- First of all, you have to create a company profile on Facebook.
- Secondly, you will have to create connections by getting a fan following.
- To get a fan, following you need to create content that creates a link between the company and the user (customer).
Remember: As soon as you get the fan following you will have to maintain the reputation gained because if you can gain reputation in a short time then one mistake can cause you to lose the same.
On Facebook, there is no need to share the meticulous information of the product; instead, the emphasis should be on the creating optimistic and abiding messages. This will help you in creating a long-lasting image and in trend.
Facebook acts as a two-way door when it comes to marketing as it creates a bridge between producer and the consumer. On Facebook, a manufacturer can not only tell about the product but can also get direct feedback from the consumer.
Remember: For marketing, maybe Facebook is the best platform but using Facebook for marketing is not a piece of cake.